Before you start creating accounts on every platform you should do some investigating. What platform serves the active demographic that you are trying to reach? If you’re a fresh clothing line targeting the teen and low-to-mid-twenties demographic, then IG or twitter might be your best bet. However, if your focus is primarily B2B (business-to-business) then marketing on LinkedIn would greatly benefit you. Research your audience. Know them like the back of your hand. *looks at back of hand* “When did that mole get there?”
You’re not Steven Spielberg and that’s okay. You’re a professional in your niche so be great at that first. Small things you can do starting up is invest in a quality phone. Whether you’re team Android or iPhone they both have devices with great cameras. This allows you to take pretty good quality images, and also download apps to help you edit, crop, or watermark your images. Afterlight and Superimpose are a couple of very simple and basic apps to get started. Once your business picks up speed; you can call companies like Mighty Moose to shoot promotion ready videos for you.
You have your active account, now what? Quality and relatable content is a must. How do I know if its relatable or quality? If you’re a start-up or just new to the marketing game this can be tough to judge. Ask yourself and your team “Does this make you feel happy, joyful, in need, in want? Does this reflect our character? Does this show who we are?”, and answer with 101% honesty. Promote your company’s personality more than your services, consumers want to feel the personable aspect now more than ever. Don’t neglect pushing your services or products, but relationships create the vital emotional tether to your business. If your brand is based off your company’s “heart and soul” then your content will naturally reflect that.
Say this to yourself 5x, “CONSISTENCY IS KEY!” Knowing your audience is great. Having amazing content is awesome, but if you’re not posting consistently, then you’re taking a step back for every step forward. Take pics and videos at every jobsite, after every product made, or with every new partnership created. Create a schedule that is, at least, a week in advance. This can be tough for small businesses so start simple with 1 video and 2 images on a certain day at a certain time (Know your audience’s schedule) every week. Once you have completed a month of consistently posting videos and images reevaluate your marketing plan. Adjust and implement a strategy to maximize your ROI (Return on Investment). If you need help with social media strategy, don’t be afraid to ask Mighty Moose for. We know what you’re going through.