A full color custom design is any custom t shirt or apparel with 8 or more colors. You always get what you pay for, but this phrase holds more truth when you dive into full color screen printing. This “Old Heads” design may appear to be 10 colors, but it is actually 8. An experienced screen printer will utilize half tone techniques to maximize production efficiency and save customers money on their custom t-shirts. The ultimate goal of any reputable custom t shirt screen printing company is to save you money. If you bring up using half tones to minimize screen cost on full color designs and their face morphs into a question mark; you should probably shop around a bit more.